If you’ve never heard of Jessica Stansberry, then you may have been living under a rock (or you’re just not a big fan of YouTube!) In all seriousness though, Jessica helps rockstar entrepreneurs grow their businesses and authority through video. Enter, the real about Reels and what she has found in using them for her business.
She has a great following on YouTube and is very successful on most social platforms but she loves testing out new things. For her it’s a lot of fun to find a strategy, test it out, and see how it impacts her business.
This is one of the ways that she gathers data to help others find the strategies that work for them. Growth requires testing and she is the ultimate tester.
The most recent test she ran was on Reels. Instagram released Reels as a way to compete with TikTok, but is it a good way to increase your audience?
Long story short, the answer is yes, but it’s not a super easy way to grow your audience and there are certain things to consider as you take on any Reels strategy. Per Jessica, yes you should be doing them, but you need to find ways to build “Reels” time into your current workflow.
Listen as she shares more about the challenge she created for herself, how she kept on track, and ways that she found to batch content creation. In all, she gained 1700+ new followers on Instagram after posting 26 daily Reels.
Just remember that this is growing ONE social platform. If you’re working on growing your Instagram following, then you need to start incorporating Reels! If Instagram isn’t your jam, then check out Jessica’s insights on other platforms through her YouTube channel!
In this episode:
[01:13] Welcome to the show, Jessica!
[02:42] Her background and how she created her personal brand.
[04:07] Why you should be consistently showing up and posting on Reels.
[06:13] Her mindset has always been, if she is going to do something, she’s going to do it.
[08:30] “Asking someone to go from one platform to another is like asking them to abandon their comfy pants.”
[09:39] What the analytics looked like when she posted consistently on Reels.
[12:19] She gained 1700 followers from posting 26 reels during the month of February.
[16:08] She is constantly looking for content ideas. It’s great to get inspiration from all over.
[19:17] Don’t listen to what other people do, figure out what works best for you.
[20:46] People get stuck in trying to be perfect. It will never be perfect.
[22:05] Listen as we discuss what they feel was the best part of quarantine.
[24:46] Done is better than perfect, just get it out there.
[27:14] Jessica shares that 99% of the videos that go in a course or Facebook group are recorded sitting at her desk with her webcam.
[30:04] Doing unplanned videos without scripts come out better than when you plan every detail.
[33:03] Learn about her husband and his YouTube channel about their farm.
[36:54] “If you can be the one to providing that information, why not?”
[38:14] Thank you for being on the show!
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